Mazda 2 Hybrid: the Homura Urban Edition special series

The context

The Mazda 2 Hybrid embodies the city-car spirit of the Mazda range: compact, agile and understated. To sharpen its distinctive character, the product marketing team at Mazda France wanted to go further and accentuate the brand's dynamic personality through this emblematic model.

They turned to Brands & Markets' expertise in personalisation and range animation.

The challenge

Create graphic elements that enhance the existing design without ever distorting it. Each element had to hug the body lines elegantly and express the car's identity: resolutely urban, dynamic and refined.

A further requirement: integrate this visual signature into the Homura version, the range's top trim level, to make it an edition in its own right.

The Brands & Markets response

Brands & Markets developed a complete personalisation pack, designed as a coherent whole from the bodywork through to the cabin:

• Side stickers hugging the body lines
• Stickers on the exterior mirrors
• ‘Homura’ side badges on the central door pillars
• Illuminated door sill plates with stickers
• ‘Homura’ key ring
• ‘Homura’ steering-wheel sticker

The result

The HOMURA URBAN EDITION finish strengthens the distinctive character of the Mazda 2 Hybrid and asserts its personality in town and on the open road. From the first glance at the vehicle's flanks to the detail of the key ring, every touchpoint tells the same story: that of a city car with an assertive temperament.

This collaboration with Mazda France illustrates Brands & Markets' expertise in designing special editions: support that runs from graphic design through to the delivery of a pack ready to equip vehicles in dealerships.